For ecom & app brands: Performance-based creator ads

Need More Profit? We'll Get 100's of Proven Creators to Make Winning Ads for Your Brand. If They Don't Deliver, You Don't Pay.

Watch this brief video, then apply below.

Apply for a strategy call

Vetted creators Ads managed for you Pay on performance

Step 2

Apply for your free strategy call

Tell us about your brand and your numbers. We'll review the application and, if it's a fit, map out a creator-ads plan built around your target cost per acquisition.

1 Watch the video 2 Fill in the application 3 Book your call

Our team has worked with

Daimon
Koikoi Clothing Co.
personAI
My Wellness
IGDetective
32Gi Sports Nutrition
Ripple
Tribute
100+Brands worked with
1,500+Creators in our network
$100M+Ad spend managed

Real Results

What happens when proven creators meet real media buying

A few of the brands we've run creator-led ad campaigns for, and what changed.

Dashboard screenshot: 19,085 users with profiles in 10 days

19,085 users with profiles in 10 days

James · Fintech startup
Dashboard screenshot: 6,402 new users in 41 days

6,402 new users in 41 days

Hunter · Trading app
Dashboard screenshot: new user CAC reduced by 67.3%

Reduced new-user CAC by 67.3%

Liam · Self-improvement app
Ad manager screenshot: creator ads beating 157 existing ads in month one

Beat their 157+ existing ads in month #1

Andres · AI chat app
Ad manager screenshot: CAC dropped 47% by beating all existing creatives

Dropped CAC by 47% by beating all existing ad creatives

Valerie · AI note-taking app
Analytics screenshot: new monthly users up 437% from LATAM influencer-led campaigns

Launched LATAM influencer-led campaigns, increasing new monthly users by 437%

Bruno · Neobank
Ad manager screenshot: CAC down 38% in month one and 54% in month two

Beat all existing ad creatives & dropped CAC by 38% month 1, 54% month 2

Brandon · Relationship app
Analytics screenshot: 17.2M views and 27.8K new users in six weeks

Recruited streaming influencers & ran a clipping team: 17.2M views & 27.8K new users in 6 weeks

Dylan · Casino app

How It Works

Creators, creative and media buying under one roof

Most agencies sell you content and leave the results to chance. We're paid on results, so every step is built to find ads that beat your current best.

Step 01

Audit your numbers and build the brief

We look at your funnel, your current ads and what your best customers actually respond to. You get a creative plan built around a target CPA, not guesswork.

Step 02

Recruit creators who've already sold products like yours

We match your brand with proven creators from a 1,500+ network, not whoever replied to a mass DM. Every creator is briefed, scripted and quality-checked.

Step 03

Produce, launch and test at volume

Creators film to the brief. Our media buying team launches the ads head-to-head against your existing creatives and kills the losers fast.

Step 04

Scale the winners and pay on performance

Budget moves to what works. Our fee is tied to the results we deliver, so we only win when you do.

Where the Ads Run

Creator content, run across Meta, Google and TikTok

Creators supply the winning creative. Our in-house media buying team puts it in front of buyers on every platform that matters, with one set of numbers across all of them.

Meta

Facebook & Instagram

  • Creator ads tested against your current best, with weekly iteration
  • Partnership Ads that run from the creator's own handle for native reach
  • Audience research, retargeting and lookalikes built on real conversions
Google

Search, YouTube & Performance Max

  • Search and Shopping campaigns to capture demand the creator ads create
  • Creator video cut down for YouTube Shorts and in-stream placements
  • Performance Max fed with creator creative, not stock assets
TikTok

Spark Ads, GMV Max & TikTok Shop

  • Spark Ads boost creators' organic posts, keeping the social proof intact
  • GMV Max campaigns for TikTok Shop, optimised to gross merchandise value
  • Affiliate creators paid on attributable GMV, so volume scales without a bigger retainer

The First 90 Days

From validation to scale, with unit economics checked at every stage

Days 1–30

Validate

Kickoff, tracking and creative brief in the first week. 30 to 50 winning creators and 10 to 15 formats tested. First ads live inside 14 days.

Days 31–60

Iterate

Double down on the formats that beat your control. Two to three times the creator output, retargeting and Partnership Ads switched on.

Days 61–90

Scale

Saturate winning formats, scale spend within your CPA target, lookalikes built on buyers, and a full unit-economics review.

This is for you if…

  • You run an ecom or app brand that already sells, and you want more of it.
  • You're spending on paid ads, or ready to, and creative is the bottleneck.
  • Your current ads have plateaued and you need fresh angles at volume.
  • You'd rather pay for results than for deliverables.
  • You can make decisions quickly when the data says so.

This is not for you if…

  • You're pre-launch, with no product-market fit yet.
  • You want followers and vanity metrics rather than sales.
  • You can't fund ad spend behind the creative.
  • Every ad needs sign-off from a committee before it can run.
  • You're shopping for the cheapest content, not the best-performing ads.

About the Founders

Taking a Scientific Approach to Growth Marketing

Cult Media is run by its two founders, backed by a team of workaholic creative strategists and media buyers. You'll talk to one of the founders on the strategy call.

Lachlan Todd

Lachlan Todd

Co-Founder
  • HBA, Ivey Business School
  • MSc Big Data & Analytics, IE University
  • Developer Marketing at Ripple
  • Content Marketing at 0G Labs ($200M raise)
Ripple0G LabsIE University
Jax Dwyer

Jax Dwyer

Co-Founder
  • Content creator: 400K followers, 500M+ views
  • Former Google & BlackRock engineer
  • Built one of the largest vetted creator networks around, and trained 1,000+ creators on ads that sell
GoogleBlackRock500M+ views

Questions Brands Ask Us

Straight answers before you book

Are results guaranteed?

Our fee is tied to performance. If the creator ads don't deliver against the targets we agree on the call, you don't pay for them. We'll tell you on the call if we don't think we can beat your current results.

Why not just use a UGC or clipping agency?

They sell you videos and leave the results to chance. We recruit creators who've already sold products like yours, brief and script them, then our own media buying team runs the ads head-to-head against your existing creatives and scales what wins.

Do views actually turn into customers?

Views alone don't pay the bills, so we don't optimise for them. Every campaign is tracked to installs, sign-ups and revenue, and creators are paid on those outcomes, not on reach.

How long until we see results?

First creator ads are typically live within 14 days of kickoff, with 30 to 50 creators and 10 to 15 formats tested in the first month. Winners get scaled from month two.

Which platforms do you run?

Meta, Google and TikTok, including TikTok Spark Ads on creator posts, GMV Max for TikTok Shop, and Partnership Ads on Meta. Creative production and media buying sit in the same team.

Ready for creator ads that pay for themselves?

Apply for a free strategy call. If we don't think we can beat your current results, we'll tell you.

Apply now

Free strategy call Pay on performance Limited spots each month

Apply for a strategy call